The Juice33 project was our most ambitious, in-depth to date. Juice33 is our own company, an electronic cigarette retailer with multiple stores in West Wales, and in the summer of 2016, we moved our flagship store to a much larger, more central space in Haverfordwest.
The house brand was created first in order to give us a ‘look’ to base the physical shop on. We aimed to create a personable yet clean, ‘new meets old’ style, and managed this through the use of wood backgrounds to all of our promotional material, a vintage curvature to the text in our logo and complimentary bright green colourisation throughout.
The store design began with Richie creating the space as an animated 3D render. We then built several virtual versions of the shop, eventually deciding on a layout and design which was both aesthetically pleasing and practical. We then commenced a 3 week shop fit, almost every aspect was completed by the Spark33 team, including the print design, carpentry, building and decorating.
We also run continuous, integrated marketing campaigns which involve the use of physical flyer drops, ongoing search engine optimisation, multi-platform social media marketing, warm contact email blasts, SMS and push notifications, an app based loyalty scheme and monthly special events.
Please see below for examples of the short video stings we created to be displayed on our in-store screens and distributed across social media platforms.
_Property/ 3D Design
_Animation / Video Design