Working on this project, we needed to focus on the correct naming for this chiropractic service, Lowrie Evans (Chiropractor) originally wanted to call her company L EVANS CHIRO...but we released her intials would be more ideal to use espically for branding...So LJB Chiropratic was born.
The brand focuses the concave of a spine shape and pressure and with the bold lettering used we needed to signify 2 locations of the brand.
Merthyr Tydfil and Haverfordwest
As Merthyr is know for the 'Red Flag' we thought red would be ideal and Haverfordwest for blue as it contrast well with the red.
_Branding / Character Illustration