The e-liquid market is incredibly saturated, so our aim was to create a brand with a completely unique, instantly recognisable personality.
After working our way through a mountain of ideas, we decided to create a viking themed brand, as this hasn’t been done before.
We created cartoon characters to represent each of the flavours on the range and gave them names, distinct backstories and individual personalities. We then based the printed media, website and social media presence around these four characters.
Please see the animated short Richie created for the brand launch below.
_Branding / Character Illustration